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Harnessing the Power
of PR and Marketing
 
We’re constantly on the alert for opportunities to help our clients showcase their products, and are proud of our record of success. Examples of PR and grassroots campaigns for a sampling of our Clients include:
T3 Barbie Hairdryer launch for Barbie’s 50th Anniversary - Targeted placements in beauty and fashion magazine such as InStyle, WWD and Allure, viral campaign with website counting down 50 days to product launch featuring beauty tips & trivia.
Mercedes Benz Fashion Week – represent T3 backstage each season, resulting in major placements in such publications as Allure, Vogue, Style.com, and WWD among others.
Hair Stylists/Influentials – work side by side with scores of top celebrity stylists and stylist agencies putting product into the hands of these T3 brand ambassadors, garnering national publicity and extensive word-of-mouth on an on-going basis.
Keurig Vue Brewing System Product Launch Event – Held exclusive media event in New York City to introduce the latest innovation from Keurig, the Vue Brewing System. Over 70 long-lead editors attended this highly-successful evening event. To date, this launch has results in placements in such publications as Family Circle, Men’s Fitness, Muscle & Fitness, Dr. Oz, The Nest, Womansday.com FitnessMagazine.com among others. In addition to media, many highly influential lifestyle experts attended the event resulting in a storm of social media posts and activity to announce the new brewer.
Rowenta Extreme Ironing – over 200 national and international broadcast placements as well as over 300 major print hits as a result of this two-week nationwide campaign.
Krups coffee and espresso – over 50 broadcast placements and 75 major print hits for “How to brew the perfect cup of coffee and espresso."
Our Annual Total Home Event - This annual Gear Communications event held in conjunction with Coaction PR, our New York affiliate office, attracts an exclusive list of high-end companies eager to share their holiday gift ideas with top editors and online media in Manhattan.
Held each June at a trendy and easily accessible location, over 100 top media attend the day-long event by appointment. A sampling of outlets that attended the 2014 event include: Good Housekeeping, Parents, Redbook, InStyle, Apartment Therapy, Town & Country, Real Simple, Prevention, O, Cosmopolitan, Elle, Shape, Glamour, Bride’s, Family Circle and many more.
We have achieved recognition for our clients in the national media, including such outlets as Newsweek, AARP, InStyle, Metropolis, The Washington Post, The New York Times, Men’s Health, Parent’s, Allure, InStyle, People, Today Show, Good Housekeeping, O, Martha Stewart Living, CNN, Today Show, and Good Morning America.
Partial list of past and present clients:
The Arc of MA
Bailey Doesn’t Bark
BeerTender
Behmor*
Bella Gravida
Braun
Calphalon
CannaKorp*
Converse
Coppermill Kitchen
Cupcake City
CyndiBands
Dunkin Donuts
Duracraft
Finally Light Bulb Company*
Force of Nature*
iSODA
Keurig/GMCR
Krups
Magic Chef*
Michelle Stacy, Keynote Speaker
Mundial
Reliable Corporation*
Rowenta
Stephen Reily*
T3 (Hair Styling Products)*
Tomboy Tools
TomTom GPS
Uvero*
Veryfine Fruit Juice
*Denotes Current Clients
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© Gear Communications 2016