Gear partnered with Force of Nature, a non-toxic, all-purpose cleaner and deodorizer, to help drive pre-launch awareness, trial and word-of-mouth. Through a multi-tiered media and influencer campaign targeted to parenting, home, lifestyle and tech targets, Gear successfully positioned the brand and its technology as an effective alternative to conventional cleaning brands. Gear aligned with top category influencers and secured national media coverage such as a spring cleaning segment on the Today Show and inclusion in Family Circle’s “50 Best Cleaning Products” round-up story.
Generated 55,000,000 media impressions
Partnered with 10 renowned cleaning and organizing experts, including best-selling author and certified House Cleaning Technician, Donna Smallin Kuper