Force of Nature

Elevating a Start-up in a Crowded Category

Gear partnered with Force of Nature, a non-toxic, all-purpose cleaner and deodorizer, to help drive pre-launch awareness, trial and word-of-mouth. Through a multi-tiered media and influencer campaign targeted to parenting, home, lifestyle and tech targets, Gear successfully positioned the brand and its technology as an effective alternative to conventional cleaning brands. Gear aligned with top category influencers and secured national media coverage such as a spring cleaning segment on the Today Show and inclusion in Family Circle’s “50 Best Cleaning Products” round-up story.

How We Made a Difference:

  • Generated 55,000,000 media impressions

  • Partnered with 10 renowned cleaning and organizing experts, including best-selling author and certified House Cleaning Technician, Donna Smallin Kuper

“I’ve tested a lot of cleaning products in my time, but none like this one. Because it’s so versatile and effective, you don’t even need a cleaning caddy – just Force of Nature in one hand and a cleaning cloth in the other. That’s all you need for a cleaner, greener, healthier home.” Donna Smallin Kuper , Certified House Cleaning Technician and author of Clear the Clutter, Find Happiness