Brewing Up a Special Media Event to Celebrate 15 Years of Innovation

When Keurig, the single-serve coffee pioneer, wanted to solidify its position as an innovative leader while introducing a growing product platform, Gear hit the (coffee) grounds running. We hosted an exclusive 15-year anniversary celebration at New York’s Morgan Library & Museum, providing 75 lifestyle, food and tech editors, as well as influencers, with a behind-the-scenes look at Keurig’s cutting-edge technology, including the new RIVO Cappuccino and Latte System. Surrounded by custom art installations that created immediate social media buzz, attendees witnessed Keurig’s “must-have” appeal firsthand through a creative video focused on the history of the company, as well as access to the brand’s scientists and executives, all while enjoying top-tier catering. This led to 238 million media impressions, coverage in 58 popular publications, a “12 Days of Christmas” Today Show feature, and record RIVO sales.

Keruig coverage on “12 Days of Christmas” Today Show feature

How We Made a Difference:

Media Impressions Generated

Coverage included O, The Oprah Magazine, People, Glamour, Rachael Ray Everyday, The New York Times and many more

75 editors and influencers from 58 top-tier outlets attended the event

Custom art installations created an immediate social media buzz with over 750,000 impressions

Led to an invitation for Keurig to appear on the Today’s Show “12 Days of Christmas”, resulting in record sales for the Vue brewing system

“Sometimes, a single-cup coffee is just enough. And that is when a Keurig single-serve coffee machine can come in handy.” , The New York Times