Brewing Up a Special Media Event to Celebrate 15 Years of Innovation

When Keurig, the single-serve coffee pioneer, wanted to solidify its position as an innovative leader while introducing a growing product platform, Gear hit the (coffee) grounds running. We hosted an exclusive 15-year anniversary celebration at New York’s Morgan Library & Museum, providing 75 lifestyle, food and tech editors, as well as influencers, with a behind-the-scenes look at Keurig’s cutting-edge technology, including the new RIVO Cappuccino and Latte System. Surrounded by custom art installations that created immediate social media buzz, attendees witnessed Keurig’s “must-have” appeal firsthand through a creative video focused on the history of the company, as well as access to the brand’s scientists and executives, all while enjoying top-tier catering. This led to 238 million media impressions, coverage in 58 popular publications, a “12 Days of Christmas” Today Show feature, and record RIVO sales.

Keruig coverage on “12 Days of Christmas” Today Show feature

How We Made a Difference:

  • Generated 238,000,000 media impressions

  • 75 editors and influencers from 58 top-tier outlets attended the event

  • Coverage included O, The Oprah Magazine, People, Glamour, Rachael Ray Every Day, The New York Times and many more

  • Custom art installations created an immediate social media buzz with over 750,000 impressions

  • Led to an invitation for Keurig to appear on the Today Show’s “12 Days of Christmas”, resulting in record sales for the Vue brewing system

“Sometimes, a single-cup coffee is just enough. And that is when a Keurig single-serve coffee machine can come in handy.” , The New York Times