To help solidify Keurig’s position as the innovator and leader in the single-serve coffee category, and drive awareness for its growing platform of brewers, Gear held an exclusive media event at the J.P. Morgan Library in New York City. This initiative also served as the perfect backdrop for the 75 editors and influencers in attendance as they learned about Keurig’s cutting edge technology, with the brewers positioned as the “must have” product in the kitchen.
Generated 238,000,000 media impressions
75 editors and influencers from 58 top-tier outlets attended the event
Coverage included O, The Oprah Magazine, People, Glamour, Rachael Ray Every Day, The New York Times and many more
Custom art installations created an immediate social media buzz with over 750,000 impressions
Led to an invitation for Keurig to appear on the Today Show’s “12 Days of Christmas”, resulting in record sales for the Vue brewing system