To help solidify Keurig’s position as the innovator and leader in the single-serve coffee category, and drive awareness for its growing platform of brewers, Gear held an exclusive media event at the J.P. Morgan Library in New York City. This initiative also served as the perfect backdrop for the 75 editors and influencers in attendance as they learned about Keurig’s cutting edge technology, with the brewers positioned as the “must have” product in the kitchen.