15 Years of Innovation Event

To help solidify Keurig’s position as the innovator and leader in the single-serve coffee category, and drive awareness for its growing platform of brewers, Gear held an exclusive media event at the J.P. Morgan Library in New York City. This initiative also served as the perfect backdrop for the 75 editors and influencers in attendance as they learned about Keurig’s cutting edge technology, with the brewers positioned as the “must have” product in the kitchen.

How We Made a Difference:

  • Generated 238,000,000 media impressions

  • 75 editors and influencers from 58 top-tier outlets attended the event

  • Coverage included O, The Oprah Magazine, People, Glamour, Rachael Ray Every Day, The New York Times and many more

  • Custom art installations created an immediate social media buzz with over 750,000 impressions

  • Led to an invitation for Keurig to appear on the Today Show’s “12 Days of Christmas”, resulting in record sales for the Vue brewing system

“Sometimes, a single-cup coffee is just enough. And that is when a Keurig single-serve coffee machine can come in handy.” - New York Times

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