Nationwide Extreme Ironing Tour

Gear created a colorful campaign to build strong national awareness for the Rowenta brand and its products in the absence of any new product introductions. We retained the services of UK-based Extreme Ironing Bureau to execute a carefully orchestrated two-week tour across eight US cities. The program culminated with a live Satellite Media Tour from Mount Rushmore featuring the Extreme Ironers as they conducted 50 interviews while hanging from a cliff and ironing, illustrating the product’s remarkable steam capability.

How We Made a Difference:

  • Generated over 100,000,000 media impressions

  • Coverage included Good Morning America, CBS Sunday Morning, ESPN, Inside Edition, Reuters International TV, NPR, New York Times and many more

  • Images from the tour were used to create calendars which were used for media outreach

More Projects