Saatva, the luxury mattress e-commerce leader, partnered with Gear to build brand awareness in an extremely noisy category. Like the mattresses themselves, Gear’s approach was multi-layered: a solid media relations strategy complemented by a promotional campaign for Saatva’s newly opened Viewing Rooms. To start, Gear developed a PR strategy that centered on the “educational” elements surrounding sleep and health. We integrated the company’s enlightening blog content into pitches that made the brand stand out, while positioning the company as the category expert. Pitches also included private invitations to local Viewing Rooms so editors could test, touch, and feel the products. The media’s quick interest resulted in over 100 editors opting in for a creative mailer featuring a variety of Saatva products. These collective efforts produced over 48 national placements and a significant uptick in consumer Viewing Room traffic. Gear kept Saatva top of mind all year long with creative direct mail campaigns for social and traditional media, including the branded box shown here, which drove an unprecedented 100+ editors to request a product review.
Media Impressions Generated
Grand Opening attendees across San Francisco, L.A., and Boston