If you want to generate headlines, make a strong STMNT. That’s what Gear did for STMNT Grooming Goods with an exclusive, immersive digital art experience for influencers, writers, and editors from GQ, Esquire, Cosmo, WSJ, Rolling Stone, and other major outlets. Held at SoHo’s Lume Studios, the event kicked off with a hair model runway show, followed by signature cocktails, passed apps, a DJ, barber chair, photo opps, and the chance to get inked by NYC’s renowned West 4th tattoo studio. Company creators shared stories about the art of modern barbering, while showcasing the STMNT portfolio. Digital galleries displayed original artwork by the STMNT founders. Onsite vignettes featured key STMNT products. Guests created custom STMNT gift bags before heading to their keyboards to create their own positive statements.
Top Tier Media
Impressions as a result of Art of Barbering event