Engaging the Media in the Art of Barbering with a Personal Approach

If you want to generate headlines, make a strong STMNT. That’s what Gear did for STMNT Grooming Goods with an exclusive, immersive digital art experience for influencers, writers, and editors from GQ, Esquire, Cosmo, WSJ, Rolling Stone, and other major outlets. Held at SoHo’s Lume Studios, the event kicked off with a hair model runway show, followed by signature cocktails, passed apps, a DJ, barber chair, photo opps, and the chance to get inked by NYC’s renowned West 4th tattoo studio. Company creators shared stories about the art of modern barbering, while showcasing the STMNT portfolio. Digital galleries displayed original artwork by the STMNT founders. Onsite vignettes featured key STMNT products. Guests created custom STMNT gift bags before heading to their keyboards to create their own positive statements.

US Launch Year One Results:

Top Tier Media

Impressions as a result of Art of Barbering event

“STMNT Grooming Goods teamed up with Gear Communications for our official launch party in NYC, and I could not have been more impressed with the dedication and level of service they provided.  From fruition to activation, Gear Communication was there every step of the way.  The event was exactly what we were hoping for and was very well received by the impressive list of editors in attendance all thanks to the Gear team.  They are a solid team of hard-working women dedicated to providing outstanding, above-and-beyond results.” Heather Carranza , Director STMNT Grooming Goods US