For 10 years, Gear has partnered with LA-based T3 to position its award-winning styling products — dryers, irons, and rollers — as essential “must-haves” for consumers looking for the latest and greatest in hair tools/hair trends. Gear created awareness, affinity and word-of-mouth for the brand through a robust influencer program, working side-by-side with scores of celebrity stylists and stylist agencies. These brand ambassadors have shared their personal experiences with T3 products — whether it’s the latest hair tool trend, backstage prep for Fashion Week or a one-of-a-kind red carpet look — enabling Gear to curate content and insert the brand into relevant conversations and key points in time around fashion/style.
Launched and continues to support the brand internationally.
Gear’s long-lasting relationships with influential stylists has resulted in:
500 + influencer stylist relationships
450+ placements in top-tier magazines
750+ on-line placements
Over 15 billion impressions
Activations at leading events such as: Mercedes Benz Fashion Week, Venice Film Festival, Toronto Film Festival, Life Ball, Sundance Film Festival, Coachella and many more