When Gear learned that Zotos Professional provided the products used to create the iconic 1980’s perms of characters Nancy and Eddie on Stranger Things, the team reached out to Katrina Suhre, lead hair stylist on set, to involve her with a pitch that was timed perfectly during peak popularity of the show’s Season 4 during summer 2022. Utilizing behind-the-scenes images of the actors, expert quotes from the hair styling team and fun tips on how to achieve the looks, Gear was able to create new and exciting exposure for Zotos Professional.