WHAT WE DO
We specialize in beauty, wellness, and home, and offer a wide range of services from media relations to product launch events.
SERVICES
Brand Ambassador Management
We know how to select the ideal ambassadors for your brand, crafting compelling campaigns while elevating our clients’ credibility with the media and consumers. From the vetting process to negotiations to deal memo terms, we thrive at creating perfect partnerships.
Brand Messaging & Identity
Whether you’re a global brand or newly launched, we’re experts at elevating and creating brands, then making the world pay attention when we roll out your image and messaging. We know that showcasing your brand is paramount and we’ll help make it shine brightly every step of the way.
Commerce Media Strategies
Gear will leverage your affiliate partnerships with the media to get the most bang for your buck. We know how to turn retail promotions into feature media placements.
Creative Mailers
From ideating, to sourcing and executing, we facilitate custom mailers that amplify your products’ messaging in a compelling manner.
Expert Positioning
Gear elevates your company’s top executives and professional partners to the pinnacle position in your industry.
Grassroots & Word-of-Mouth Marketing
We excel at making friends. We uncover the key networks that exist for your product, and then build long-term relationships that help grow your business while building credibility.
Industry Award Management
Gear is known for acquiring industry awards for our clients. We leverage our editorial relationships to strategically coordinate products for review, securing prestigious accolades and elevating brand recognition as well as industry standing.
Media Relations
Bring on your biggest challenge! From traditional to digital media, we know how to make it happen. Our long-standing and new media relationships are just one of our many tools for ensuring success. We scour the news for hooks and trends, and our tailored, creative pitches bring your story to life in front of all the right people.
Media Training
Gear turns interview dread and “I wish I said” into confidence and control. No matter what the subject, We prepare you to ace the interview and deliver your key messages like a pro.
Partnerships with Digital & Social Media Agencies
Gear partners with like-minded agencies to seamlessly integrate our clients’ strategies, delivering top-tier social and digital media services, and offering an unbeatable combination of expertise and creativity.
Press Trip Planning & Execution
Whether your budget is unlimited or a scrappy approach is necessary, Gear will plan and execute press trips that will create lasting relationships as well as strong media placements by key editors.
Product Launches & Media Tours
We bring your new products or services from unknown to “have-you-seen-this-yet?” and are experts at maintaining the momentum and buzz.
Special Events
From small get-togethers to pulling out all the stops, Gear knows how to throw an event. No matter what the occasion, our events are always a “must-attend” with the media and influencers wowed by our interesting, creative, educational and fun gatherings.
Telling the Founder Story
We’ll ensure the spotlight focuses intently on your founder through strategic business pitching, including feature stories, bylined articles, podcasts and award opportunities.
Total Home Media Events
For 17 years, Gear Communications has hosted the successful and much-buzzed-about Total Home Media Events in NYC each June and November. These appointment-only previews give editors, freelance writers, influencers and television/podcast producers an intimate hands-on first look at new high-end products with special emphasis on gift guides and other feature stories.
Trade Show Strategy & Execution
With hundreds of trade shows under our belt, we know the ins and outs of how to make you the “It” brand in a sea of other companies. From the Inspired Home Show to the Hardware Show to the International Beauty Show, Cosmoprof and more, Gear drives traffic to your booth and makes your brand shine.